The Director of Performance Media will play a critical role in the strategic direction and day-to-day management of CubeSmart’s multi-million-dollar performance media budget, driving results through effective media buying and end-to-end channel management. She/he will possess a keen understanding of the interdependencies of various marketing channels and will foster a testing culture that relies on analytics to inform strategy. As a leader, she/he will guide a motivated and effective team of both internal resources and external vendors to achieve optimum results.
In this highly competitive field, CubeSmart is seeking an innovator with a creative mind that can craft new ways to gain market share through novel yet practical approaches while maintaining its best practice philosophy. The ideal candidate will have a proven track record for driving direct response marketing programs.
CubeSmart (NYSE: CUBE) is a publicly-held, self-administered and self-managed real estate investment trust focused on the ownership, operation, acquisition and development of self-storage facilities in the United States. This complex, fast-paced, cutting-edge B2C company has developed innovative customer capture practices through its digital marketing platform and social media campaigns which have fueled its growth and made it a leader in the industry.
Since many customers seek out storage when confronted by a life event, the company’s mission is to simplify the organizational and logistical challenges that accompany those episodes - through innovative solutions and genuine care. CubeSmart is intentional about culture and it is palpable everywhere from the mission statement of “genuine care” to the “It’s what’s inside that counts” tagline, to referencing each other as “teammates” rather than employees.
People Leadership and Management
Education, Training and/or Experience
Bachelor’s Degree is preferred with minimum of five years’ experience working in a marketing department or a digital agency, preferably with experience in a business-to-consumer environment. Prior experience managing paid search strategy either directly or in conjunction with an external agency is a must. Experience working for a retail business with geographically dispersed locations is a plus.
Knowledge, Skills and Abilities